If you'd told me a few years ago that I'd be as excited about digital products as I am about a perfectly baked soufflé, I would've handed you a spatula and asked you to prove it. Yet here I am, whisk in one hand, and a digital guide in the other...
Let’s rewind a few years. Picture me: knee-deep in flour, crafting the perfect pie for a blog post, my fingers sticky from syrup and a camera that’s seen more food than my mouth some days. From mouth-watering chocolate fudge cakes to zesty lemon tarts, my food blog was my canvas, and each recipe was a masterpiece waiting to be unveiled.
My humble beginnings in the world of food blogging brought me great joy. Cooking was not just a hobby—it was a passion. Sharing my creations with you and seeing the delight it brought was unparalleled. My Instagram page was like a digital buffet, lined with rows of tantalizing dishes, each capturing a moment, a mood, or a memory. With a following of over 20,000 food enthusiasts, brand deals started pouring in, and so did the cash. For someone in their 20s, the world seemed like my oyster—or, in my case, my oyster mushroom risotto.
Yet, there was a niggle. As much as I loved creating dishes and curating content for brands, each collaboration felt like a one-off. Every sponsored post, every brand deal had its end, and with it, the revenue. Ingredients weren't free, and the labor—oh, the hours spent crafting the perfect dish—made me realize the limitation of my model.
And then, an idea sprouted, why not transform my experiences, my learnings, into a product? Why not offer my followers—many of whom were aspiring bloggers themselves—a guide on growing their own Instagram? A digital guide that, once created, could be sold over and over without any additional cost. The day my first digital product was launched was a turning point. The ROI was beyond what I had imagined. Where earlier I was paid once for a brand collaboration, now I was earning multiple times from a single product. It was a revelation!
Digital products had me smitten. The beauty lay in its simplicity: Craft it once, share genuine knowledge, and watch it become an evergreen source of income. The scalability, the reach, and the potential of these digital products became my new obsession.
My journey into the realm of digital products has been exhilarating. From just being a food blogger, I've evolved, and in the process, I’ve realized that our passions can take on diverse, profitable avenues if we’re open to exploring them.
For those who have ever felt the urge to go beyond, to stretch your boundaries, and to delve into uncharted waters—take a leaf from my book (or my digital product, to be precise). There’s a world beyond the familiar, waiting to be discovered.
Still, my heart beats for food blogging. It’s where I began, it’s what I love. But it’s no longer the only way I serve up knowledge and passion. So, to all my fellow bloggers and creators, while the kitchen will always be my first love, the world of digital products is a close second.
And remember, whether it's a slice of pie or a slice of advice, there’s always someone hungry for what you have to offer. If you are interested in starting your own journey, check out my stan store link below to get a free list of over 20 types of digital products you could start selling today!